White Claw is still dominating the world of hard seltzer, but there’s a whole mess of companies that are coming for the crown harder than Daenerys Targaryen. Americans drank more than $4 billion worth of hard seltzer in 2020, according to Bump Williams Consulting, which cites NielsenIQ data. And a whole lot of people are drinking it. The bubbly drink appeared in Super Bowl commercials. Sports teams have official hard seltzers. It’s been a while since we were caught up in “White Claw Summer.” Hard seltzer seemed like it was exploding in 2019, but even the most optimistic seltzer-lovers might have fallen short of predicting where hard seltzer has gone.
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